Founding Spirit

Connecting Spirit of Harmony to the world ~motivated by goodness and selfless~

In 21st century, the world has been moving around Asia. In among, Japan plays a role as a world leader. Wasoukan too, as a member of Japan, strives to contribute selflessly to the evolving world.

Through kimono, a representation of Japanese culture, we aim to deliver the true meaning of Spirit of Harmony and spread it to the world.

Our social significance and mission

“Connecting the Spirit of Harmony to the world and to the future”

Our mission is to connect the spirit of harmony to the world and to the future through the kimono, a representation of Japanese culture.

At Wasoukan, we believe that the “Spirit of Harmony” is a spirit of compassion for nature, consideration for others, and appreciation for all things. We believe that wearing authentic kimono made with the spirit and skills of craftsmen passed down from generation to generation can deliver the Spirit of Harmony beyond national borders and generations.

In this evolving world, we hope to create a better future with Spirit of Harmony by spreading the spirit and skills of craftsmen who continue to make authentic products.

Message from Wasoukan Ltd. CEO

CEO – Noriyuki Ikeda

My inspiration for this venture came during a period of my study in the UK in autumn of 2013, when I had the opportunity to mingle with a diverse variety of people of all ages from around the world.

At this time it occurred to me that wa no kokoro, the spirit of harmony cultivated in Japan since time immemorial-encompassing the beliefs that spirits of nature reside in everything from mountains and rivers to the smallest pebble and that we should be grateful to these, and that harmony is of greater importance than self-assertion-represented something truly unique in the world.

It also made me think that as we are surrounded by war, corruption, environmental problems, and other pressing issues, psychology of gratitude toward others and toward nature takes on an ever greater meaning today.

So, I decided to expand the business not only in Japan but also all over the world.

Not to sell kimono, but to sell dreams

Wasoukan is a corporate aiming to spread the Spirit of Harmony through kimono.

In modern days, kimono may not be used as daily wear.

However, the latent demand for kimono is growing due to admiration for kimono and to people dress in kimono.

While proposing kimono as fashion item, we believe that we are not selling the kimono, but the “dream” that spreads through the kimono.

EC store

The below link will direct you to a Wasoukan’s EC store.

Go to [ WASOUKAN Official EC Store ]


Variety of activities available at Wasoukan.

Kimono Sale

Outing in Kimono

Kimono Dressing Class

Kimono Cleaning

Kimono Storing Service

Outing in Kimono

Let’s hang out in kimono!

Iseki Castle Town Tour in Kimono

Enjoy famous soba (buckwheat noodles) at “Little Kyoto”, an ancient castle town in Tajima, Hyogo Prefecture.
Enjoy autumn bloom at Kintai Bridge, one of the best wooden arch bridges in Japan, in Iwakuni, Yamaguchi Prefecture.

Kindai Bridge Tour in Kimono

Party in Kimono

Held twice a year in summer and winter, with about 200 guests each time.
Walking around in kimono was very popular with the locals.

Europe Tour in Kimono

Shop Information

Wasoukan Shop Information as below.

(1) Tottori branch

460 Minamigakuma, Tottori-shi, Tottori



Open: 11:00AM Close: 7:00PM
Close on Wednesday

(2) Yonago branch

9-12-16 Nishifukubara, Yonago-shi, Tottori



Open: 11:00AM Close: 7:00PM
Close on Wednesday

(3) Matsue branch

1809-5 Obacho, Matsue-shi, Shimane 



Open: 11:00AM Close: 7:00PM
Close on Wednesday

(4) Izumo branch

18-3 Edaotsucho, Izumo-shi, Shimane



Open: 11:00AM Close: 7:00PM
Close on Wednesday

(5) Hamada branch

135 Biwacho, Hamada-shi, Shimane



Open: 11:00AM Close: 7:00PM
Close on Wednesday

(6) Tokuyama branch

Youme Town Tokuyama,
1-18 Aoyamacho, Shunan-shi, Yamaguchi


Currently closed

(7) London branch

Westbourne Grove London, The UK

Currently closed due to the expiration of the store contract period.

[ Interview video of the London store by the British Consulate General ]

Online Store

The below link will direct you to Wasoukan’s Online Store.

Go to [ WASOUKAN Official Online Store ]

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